So my boss, as part of the Newspaper Next initiative, sends me and P&C colleagues Marsha Guerard and Judy Watts to Minneapolis for a conference. Marsha is deputy managing editor, Judy is features editor and I'm the new content development editor. Between the three of us we have, like, a hundred years of experience in all manner of newspaper roles. If you respect that sort of thing. So a lot of the trip was spent in intense conversation about the future of the industry, what we can do, whether we should formulate an escape plan, or how we could, if not change the world, at least change our little corner of it.
But, due to the ... reticent nature of the Minneasotans we came in contact with, we only talked amongst ourselves. (This is why, eventually, conversation turned to The Mall of America and shoes.)