As I've mentioned before, over the last several years, I have become interested in the ways in which arguments in "popular culture" discuss the merging of the human body with a variety of popular technologies. In the tradition of Marshall McLuhan and other media theorists, I start with the premise that all technology, including what we traditionally think of as "media," can be thought of as human prosthetics.
For example, the car acts in part as a prosthetic body that makes us run faster than our natural legs; the phone is a prosthetic for our voice. While there are a number of ways of approaching these ongoing transitions between human body/consciousness and media (a topic Donna Haraway famously discussed years ago in her Cyborg Manifesto), I've always been interested in seeing how the interaction between human and technology is discussed in popular news, mainly newspapers and magazines.
In general, the discussions range on a continuum that stretches from a stress on human agency and freedom to a focus on a dystopic demise of humanity. For example, when one looks at news coverage and feature articles about the use of DVD players in cars, one will predictably see a variety of experts marched out to argue over whether the DVD players are "good" because they allow us to have our desires for movies and entertainment to be satisfied whenever we like (while simultaneously acting as a baby sitter for bored children on long trips) or they are seen as "bad" because they ultimately replace the need for human conversation and thus lead to an alteration and devolution of the family.
Of course, regardless of how shrill the debate becomes, DVD players will be utilized in cars if they prove to be practical. As a result, the changing consciousness of humanity continues regardless of the direction of the argument. Nonetheless, I'm convinced that how we discuss these new prosthetics is important because it shapes how we understand "our" role, our agency.
Recently, I decided to try something new. In taking up the question of the use of cell phones while driving, I decided to look at academic research rather than discussions in pop culture. I figured that the pop culture discourse would be fairly predictable, with "pro" cell phone users arguing that they drive safely while on the phone, that they like the convenience of being able to reach out and touch someone while driving and that it offers them a level of safety if their car breaks down or if someone in their family has an emergency. The con side, of course, would argue that drivers are dangerous when they're on the phone and that no phone call is so important that one can't pull off to the side of the phone when they want to chat. The debate between agency and constraint would continue. Perhaps arguments in academic journals--funded research--would show something a little different.
Perhaps I should have seen this coming, but I was surprised to find that the academic research puts the heaviest portion of its stress on the problems caused by cell phones. However, and this is the part that most intrigues me, the arguments focus on the problems caused by the human inability to "keep up" with technology, not with the technology itself. That is, while popular discourse would surely illustrate battles between "freedom" and safety, agency and structure, academic research focuses solely on the safety of the citizen and articulates the human mind as the most problematic part of the mobile citizen, the weakest element of the cyborg merge, the part against which we must protect ourselves and each other.
Let me give two examples. In the International Journal of Industrial Ergonomics, Ruiqi Ma and David B. Kaber study the level of "situation awareness" (SA) of drivers, while driving using Adaptive Cruise Control or ACC (i.e., cruise control that allows the car to speed up or slow down to a maximum speed, based on its distance from other automobiles). Discussing the "effect" of ACC on driver's SA, the authors make a McLuhanesque argument when they observe that "automation can change the nature of demands and responsibilities on the operator, often in ways that were unintended or unanticipated by designers. Consequently, the application of the in-vehicle automation and/or the use of in-vehicle devices has the potential to lead to accidents." The use of a technology like ACC, then, enables drivers to become less involved in their driving, shifting more attention to other tasks, in effect amputating driver situation awareness. As a result, unexpected events are more likely to be dangerous than if the driver were in a less advanced machine. The automobile/driver/cell phone mix weak point is the driver; it is the driver, then, who must be regulated.
In a second example, Mary Lesch and Peter Hancock argue in Accident Analysis and Prevention that the problem with laws asserting that drivers must be in full control of their vehicle at all times is that drivers, especially when utilizing more complicated technologies, cannot accurately assess their own control, often expressing disproportionately high confidence relative to their actual performance. Hence, while technologies like cell phones or ACC hinder driver's abilities, these same drivers far underestimate the level of hindrance. In short, Lesch and Hancock observe, drivers cannot accurately make their own decisions on how to operate vehicles and hence require regulation by way of either education or cell phone bans.
I know this has been a bit long winded, but the question I want to ask, is this: if we take seriously the idea that humanity is partially shaped by the way we talk about it, what does it mean to posit the human as the weak link in the cyborg merging? What does it mean to think of the human mind as the most problematic element of the human-media romance?




This reminds me of a similar discussion in the military aviation arena (I am by no means an expert, just an enthusiast). As weapon systems became more complex, the demands "in-cockpit" reduced the time for pilots to look "outside". After playing around with two-man crews, it seems that the military has developed both HUD (heads-up device) and HOTAS (hands on throttle and stick) for aircraft, which allow the pilot to multi-task while keeping his attention (mostly) outside. We are starting to see HUD applications in cars, and most "in-car" controls are now positioned on or about the steering wheel. Communication is the weak link.......we've got to get those damn cell phones out of our hands and into the auto-electronic system for true hands-free operation.
Posted by: Agricola | Tuesday, July 31, 2007 at 22:48
It's interesting to me that the academic studies seem to follow a trend called "bad news bias" in media criticism. The idea being that focusing our attention on possible threats distorts our comprehension of the larger subject.
Personally, I think this is the way evolution wired our brains. You can think of it in terms of Maslow's hierarchy. You can think of it in terms of tank gunner training: shoot the targets that can kill you first, then the other things. So in that sense it's probably natural for professors, safety researchers, journalists, lawmakers and wags to respond to any new technology by looking for the threats they contain.
But does that bias misrepresent the larger picture? Absolutely. Which is why even academic studies that focused on finding dangers probably do a good job of finding them, and are probably also not the final word on how the technology should be used/regulated. It's a tangent, but I think this dynamic has a lot to do with global warming skepticism. At some level, I think people are skeptical of the bad-news bias in media and academia and just assume that the actual situation is less dire, because that's usually the case in their experience.
But back to cell phones: Has anyone compared the relative risk of cell-phone-use-while-driving to the safety benefits of cell phone use? I don't know how many times my cell phone has rung in the car with someone telling me that the location of the meeting has changed, or that this or that kid no longer needs to be picked up from practice, etc. Since there's also a correlation between miles driven and accident risk, wouldn't anything that reduces the number of miles we drive have a safety benefit?
Addison's point about improving the technology to make it safer is well taken, and there's really nothing wrong with bad-news bias so long as you account for it in your thinking. But I guess what I'm saying is that if all technologies are prosthetic (i.e., non-biological forms of evolution), then isn't the weakness always human? Isn't every improvement in technology a form of evolution by the human species?
Posted by: Daniel | Wednesday, August 01, 2007 at 10:00
A couple of things:
1. Very astute, Agricola. In fact, I first became interested in the academic study when I ran into an old friend in a coffee shop here in Nashville. He was a Neural-biologist of some sort who had gone on to graduate education at Stanford. I can't recall who he was working with, but they were being funded by government grants to study cell phone use in cars. The ultimate purpse of their study, however, was to think about competing modes of awareness, so that the information could be fed back into research for fighter pilots.
2. Yes, Dan, of course, the human is always the "weak" point in one regard. But we rarely like to think about it that way, which is why pop discourse generally "talks" us into being the full agents. I guess I was just doodling around with the idea of what it would be like if "human as weak link" was the dominant way of thinking.
Posted by: jmsloop | Wednesday, August 01, 2007 at 10:08
Yeah, and it's a good thing to noodle around, too. Because you're on to something.
Posted by: Daniel | Wednesday, August 01, 2007 at 14:47
Damn. Could you be any smarter? You're making me feel bad for my "Oh, I went to a cheesy tourist trap" blog posts. Now I have to go back and think of something intelligent to write about...
Posted by: Alison | Wednesday, August 01, 2007 at 18:18
This is a great topic area and traces its roots back to Baconian science/philosophy. Back in the days when religion, philosophy and science were intertwined, all technological advances were viewed within a normative frame - from raping Mother Earth to revealing the mysteries of perfection in the Divine Creation.
More contemporary roots are Nobel and gunpowder/TNT and Oppenheimer, Einstein, and Teller and the A/H-bomb.
From a secular S&T view, there is nothing inherently normative in a chemical reaction or atomic fission. The same is true with modulating the E-M spectrum or miniaturizing semiconductors (Moore's Law).
However, with the secularization of S&T, the ethics of applied science (technology) didn't go away. Instead, new areas of interdisciplinary "study" developed.
Instead of humans as the "weak link" in contrast to Nature or God, humans are now the "weak link" in contrast to cybernetic prosthetics.
Here's where I think Dan overgeneralizes in his "bad news bias" insight. Those who are predisposed and/or study only the Trivium tend to be the pessimists and worry warts. Those that are predisposed and/or study only the Quadrivium tend to be optimists where every problem has a solution, and every solution can be improved upon and expanded into other areas.
Those that study both understand there are positives and negatives ... Yin-Yang ... in the human interface with Nature and technology. Improving the interface to be more efficient, less distracting, more intuitive, etc., is part and parcel of the evolutionary process. The evolutionary process is human, not Natural or Tech.
At least, not Tech yet.
Posted by: Tim | Wednesday, August 01, 2007 at 19:11
I thought John might enjoy reading Techné: Research in Philosophy and Technology
Also, I wanted to ask Dan if he saw a parallel between S&T codes of ethics, academic studies and ethics committees; and journalistic codes, studies and news councils? Where do they diverge?
Posted by: Tim | Sunday, August 05, 2007 at 17:47
Dan?
Antonio Gramsci: I’m a pessimist because of intelligence, but an optimist because of will.
William S. Burroughs
Posted by: Tim | Monday, August 13, 2007 at 20:27