Many of you may remember how our 2006 experiment in regular coverage of the NFL came to dominate much of this blog last fall. What most people don't know is just how popular those posts became, routinely doubling and tripling our normal daily traffic. And with my office pool picks spending most of the season above the .700 winning percentage threshold (I finished at .677), we developed a regular following of readers who profitably bet our picks every week.
Which brought Janet and I to an interesting conversation: Yes, it's nice to get that kind of attention, but is it good for Xark to lean so heavily toward NFL content? This blog is intended to be about many things, not just a few, and I began to think that chasing NFL readers was harming the identity of the site.
So last year we began quietly reviving an unpublicized blog experiment we'd called Fantasy Mashup, and this summer we really dove into generating new copy. The result: FFBMashup.com, a site devoted to fantasy football and NFL coverage.
You'll notice something different: Google ads, plus a display ad pointing people towards our CafePress store where we're marketing T-shirts for fantasy football players. Xark takes no advertising of any kind, but our hope is that the traffic we generate on FFBMashup will eventually cover the various costs associated with our multiple Web ventures.
So rather than posting weekly office-pool picks and power rankings on Xark, I'll be using this blog to help steer people to the full articles on FFBMashup. For instance, you can read my first 2007 Power Ranking today. The Top 5:
1. San Diego Chargers
2. New England Patriots
3. Chicago Bears
4. Dallas Cowboys
5. Carolina Panthers
Think that's wrong? Look at my bottom five:
28. Miami Dolphins
29. New York Giants
30. Oakland Raiders
31. Kansas City Chiefs
32. Atlanta Falcons
You're all invited to drop by and tell me what an idiot I am. While you're at it, check out the materials we've been building up to help you prepare for your fantasy drafts this month.
A special note for all you Packer fans: I'm not hating on Brett Favre just because I'm a Bears fan. But, yes, I am hating on him.