What's the most valuable thing a product can get? Buzz. Mass-media attention is a form of buzz, but buzz that's sprayed down from above lacks the authenticity of buzz that bubbles up from below. So if you're trying to get buzz, reaching out to bloggers is a smart marketing idea. But how do you do it?
Let's go to the Xark Inbox:
I really enjoyed visiting your site and reading your posts on Xark!. Thank you for sharing your thoughts and opinions with others.
My name is Andrea and I'm from RocketXL, a marketing agency based in Los Angeles. I know you probably get pitched with products all the time, but I'm working on a great new HBO show that is probably right up your alley, called TELL ME YOU LOVE ME, premiering on September 9th.
As a leading independent voice in the online community, we value your input and we'd like to offer you never-before-seen show clips for review, which will hopefully spark some great conversations on your blog.
We're looking for your honest, journalistic opinion of TELL ME YOU LOVE ME and the vital relationship issues that the show raises. Please let me know if you're interested and I can send you the video clips. I'll be looking forward to reading your review.
Show Synopsis: TELL ME YOU LOVE ME looks at the connection, or disconnection, between sex and intimacy, as seen through the stories of three couples who are at different stages of their relationships, all of whom see the same couples therapist.
We've posted all of the show's vital info that you can use on your site. Please visit: www.rocketxl.com/tmylm/assets.htm
Rocket XL | http://www.rocketxl.com
811 Traction Ave. #2B
Los Angeles, CA 90013
OK, let's put this in perspective. Xark has been pretty steady around 13,000 hits per month (that's a slow day for one of the big entertainment sites), so it's a safe bet that Andrea from Rocket XL isn't one of our regular readers. It's also a safe bet that the company's robots identified us as a potential target for their campaign based on a keyword analysis that picked up on posting trends here. Auto-search-and-replace-blog-name and hit SEND TO ALL.
How smart: Seed the blogosphere with respect and attention, see what happens.