I love this commercial. Not only is this guy gorgeous, but his delivery is hilarious. And the company and its advertising agency finally got a clue: Women are the ones who prolly buy most of the body wash. The parody of romance novel covers and a host of other romantic ideals isn't mean-spirited, it's funny and invites women in on the joke.
I think it is just brilliant and i LMAO everytime I see it.
I've done a lot of jobs in my 27-year newspaper career, and one thing I truly loved the challenge and creativty of graphic design. I haven't done daily page design in years, unless you count my exile on the night desk in 2008, but I wanted to share some of my favorites from the good old days. Most of these pages are from 2002-2004. I hope you get a kick out of them!