I love this commercial. Not only is this guy gorgeous, but his delivery is hilarious. And the company and its advertising agency finally got a clue: Women are the ones who prolly buy most of the body wash. The parody of romance novel covers and a host of other romantic ideals isn't mean-spirited, it's funny and invites women in on the joke. 

I think it is just brilliant and i LMAO everytime I see it.