I wasn't going to join in fray, but I have to now. I kinda missed the original incident, which was centered on this ad for Motrin that many women found insulting. I was Tweeted this morning with a link to a parody of the ad, which I finally watched.
The ad caused much controversy with "mommybloggers." Whatever the hell that means. (I mean , honestly, do we have "daddybloggers?" So cute, the little mommies!) But the reaction to the reaction has reeled me in. The aforementioned parody link to me took a post by one Steve Hall on a site called AdGabber.
Maybe these guys, the writer and the commenters, are not sexist jerks, but they sure are making it hard to think otherwise. Hall's opener:
Those damn women and their refusal to agree that an advertisement is funny! We did marketing studies!