From a CNN/Business 2.0 list of the Top 10 Dumbest Business moves of 2005 (via Scripting News):
"With the help of Latin pop sensation Thalia Sodi, Hershey introduces Cajeta Elegancita, a new candy bar for the Hispanic market. Though the wrapper features a picture of Sodi, apparently she neglects to fill her Yanqui partners in on a subtlety of Spanish: In Mexico, 'cajeta' can be used to mean 'nougat.' Elsewhere in the Spanish-speaking world, however, it's slang for female anatomy."
Thank God this is real. It kinda makes up for the urban legend about Chevy marketing the Nova (Spanish translation: "Won't Go") to spectacular failure in Latin America.
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