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Thursday, September 06, 2007


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I get crap like this from recruiters all the time. It's a fishing trip, and as such might be consider "spam", but honestly I don't mind well targeted fishing. (NOTE: Well targeted! This piece is obviously better targeted than some of the recruiter spam I get.)

For this particular piece, it doesn't look like she's asking for something unethical, but...

What really bugs me is the lies and the insult. It's written as a personal letter, and it most likely isn't.

It would be much more honest if they said

"Based on a keyword match from our not-so-Expert system, you seem like a potential prospect so we've had our chum system toss a piece your way. If this looks good to you, please respond."

The insult is that they expect me not to figure it out.


Bingo. You said that much better than I did. Because you're right: they're trying to give respect, but by treating us as idiots, the respect is hollow and becomes insulting.


Hmmmmmmmm. I read the note in a different tone. Maybe you're right; maybe there are some bloggers out there who think, "Oh, they're treating me with respect," but my guess is that these folks are savvy enough to know that 99% of those who receive the letter know it's a form letter. C'mon, we've been receiving the same thing in snail mail for years. It seems mundane rather than insulting to me.

More evidence: when you write Andrea and she writes back with the clips (and I was very interested in the show before Andrea wrote BTW), here's how she starts the letter: "Hi John. Great! I'm glad you're interested in joining the Tell Me You Love Me online buzz team." It's not like she says, "I hope you find this interesting" or "I'll look forward to your review," rather, it's "Welcome to the TEAM." No one's fooling or insulting anyone here.


John, you're right too.


Having watched the clips---all concerning adult couples having very awkward conversations about their problematic sex lives (due to hard work lives, infertility, non-monogomy)--I'm offiically part of the buzz team. My Bonnie and I are now planning on watching the show with two other couples. It should be very awkward for all involved.


UPDATE: Oh my god, I am so much a member of the online BUZZ TEAM for TELL ME YOU LOVE ME. My bonnie and I watched the premiere last night with two other couples and, throughout the hour, we cringed, laughed, said too much, paused too long, and generally had an excellent social encounter. When television provokes such reflection--whether articulated aloud or only held silently--it's doing something special.

BUZZ: TELL ME YOU LOVE ME is the real deal.


Hey guys,

It's flattering to see that my outreach is generating so much buzz and conversation. We're a marketing agency and we've been hired by HBO, but honestly we're all fans of the show and want to get people talking about it. Andrea :o)

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