Got this email this morning from our friend Geoff, who works for the BBC in London.
saw you across the Times paywall this morning - it's created a little media storm here. everyone is watching VERY CLOSELY to see what their hits are going to be like for the next few weeks now. it SHOULD be a flop and Murdoch will have egg on his face. SHOULD... right?
Here's my reply (lightly edited):
Image by Getty Images via @daylife
I really can't figure out Murdoch's play here. Then again, I haven't looked at how the Times paywall works. How much can you get for free, how is the payment taken, what are the options, etc., etc. (author's note: the reason I don't know is that I'm not sufficiently convinced of the plan's viability to even go study its details seriously). I suppose it is possible to have a pay-to-read system that's intelligent, but I just don't see that there are many "newspaper" products in the world that have sufficient uniqueness and value to succeed on that basis.
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